The University of Southern California’s Master of Science in Global Medicine program wanted to explore rebranding options that better exemplified their stance as a leader in graduate programming focused on understanding healthcare around the world. At the time, the relatively new program had various collateral directions created by an array of different program members, and they did not a designated role in charge on maintaining brand integrity. The proposal delivered was a unifying brand guideline package designed to begin initial conversations about how the brand can be visual indicator of the program’s values.